Who we are & Who we are NOT

I would like come up with rather a personal introduction of our team and business.

Core Philosophy
- Lean Startup

- Antifragility
- 80/20 Paretto
- Leverage System

As our company name address Leanplug, we believe in the value of Lean Startup. I believe the world is very complex and full of noise. Since it is almost impossible to predict accurately, I think it is more important to invest our resources on preparing to deal with possible consequences based on cause-and-effect relationship. Structuring so-called "antifragility"(term by Nassim Taleb) is more important. The structure becomes stronger at the shock as overcome. (New info + winning experience)

 

And we care about connections. As Bharat Annad had discussed in his book "The Content Trap", nowadays the core values of business lies in network effect. Therefore, my vision is enlarging in network full of links and nodes.

We concentrate how to measure tasks.

So I would say our expertise is understanding real data

Who we want to work with, Who we do not work with
[Who we work with]
- We work with leaders who are customer centric and flexible.
- Especially when one plays in a global market, there shall be some localization to fit into the culture and demand structure of local customers. Without customer-centric mind and flexibility, such strategy cannot be executed. We had experience of launching operating a baby brand only by customizing design and sales strategies only the targetted customer.

[Who we do not work with]
We do not work with partners whose products or services we do not find enticing in Korean market. Although we do not assure that we predict our future, at least we have studied a lot about the direction, and we hold our inner criteria of which model shall work well with us in the market

So if we do not believe if there shall be no synergy, then unfortunately we do not affiliate.

Our goal is to make great results, not just taking fixed maintainance fees. We are open to helping others, however, in terms of business, if expectation of growth is not pictured then we do not engage in partnership because that is how the business works.

Therefore, we sometimes contact our clients first, if we come up with very decent ideas of how it works. We have been doin ecommerce and contents business in Korea, and if we find global product or service or even business which can satisfy the niche market in Korea, then we propose.

Who we are, and who we are not (Identity)
We believe about identity, habit.

What we are good at, and what we are not good at
We are good at logical thinking. We care about how to measure processes based on data. How we truly believe it is because we have been modelers. How we managed to be selected as government agency despite lack of experience was because of the data reports we had made. At the time, government marketing agency was not able to transform the language ...
This is how we did it.
It might be a simple idea, but we ask 5-whys and try to convert the language from marketer's language to customer's language. We try to role play, and ask question as if we were customers. That means we care about the ends, desires and problems that we want to solve as customers. We also try to define intrinsic desires that customers are sometimes not able to specify. We simply allocate more energy and time on those issues. It is not that we try to 

That is due to our corporate culture, and the executive team consists of mathematics base. I especially care whether that person

What I truly believe about partnership
Back in law school in at Northwestern, I was especially interested in legal cases regarding business transactions. What I learned most out of is the value of fairness. Great emphasis is stressed on the matter of foreseeability and responsibility on each party of any transaction. I believe true value of business is providing much more value than the price. So if both parties cannot be better of cooperating, business does not work in the long run. The true way of earning bold and hairy goals is through working in great teams of diversity for a long period of time with concentrated goals supported by flexibility.

I also believe the market value of

After acquiring the startup company and on the board, I have managed to enhance the profit by 10x. I was mere a law student and a pre-Samsung, but I was able to restructure the distribution, and marketing channels.
So the story of founding a business and marketing firm was because I was especially good at dealing with strategies. What I was relatively not good at was manufacturing single products. The reason is as you can see I have invested my life in modeling financing model, dealing with data, executing business plan, and marketing and businesss strategies, studying law and the system in my law school, cross bordering. That is my background and our team background.
Although I was raised in the artistic city of Paris, where I went to see art works of Matisse and El Salvador Dali every Saturday, I was not deeply into design.

The figures I believe are Ray Dalio and Warren Buffett.
As Warren Buffett has said, I know what my circle of competence is, and I try to cope with it first. Also, as Ray Dalio, reveals I always question "How do I know I am right?".

I am good at communicating with customers, and finding patterns of their problems.

The reason I am doing this business is because associated with my intangible assets, I believe that I can more than triple the assets you have paid already.

I value most about

Our corporate Culture
Based on strategic and intellectual flexibility as Facebook. Why? because we are in a noisy world. new information gathering 

What we believe in working manner
What I believe about decision making is information gathering is most important. And the way to gather information, is only in a lean way.
I totally concentrate on the structure of build prototype, measure, and learn and re-building in a lean way
I am a believe of High Output Management by Andy Grove, John Doerr's OKR, and Lean Startup by Eric Ries. That is why my company name is Leanplug. We want to plug or get connected with customers with any problems which we can solve, and use most of our leverage to solve the problem in a most systemmatic and lean manner.
80/20 rule.